Turn searches
into signed cases.
Legal is the most competitive, most expensive corner of digital marketing, and the firms that win aren't the ones spending the most. They're the ones showing up the moment someone searches, earning the trust that gets the call, and turning that call into a signed case. That's what we build.
Find your
practice area.
Every practice area has its own economics, rules, and rhythm, the playbook for a personal injury firm looks nothing like one for lemon law. Pick yours.
Personal Injury.
The most competitive corner of legal marketing, where six-figure case value justifies aggressive spend. Built around contingency economics and cost per signed case.
Explore →Class Action.
Plaintiff acquisition for mass tort, PAGA, false advertising, and property damage from fires, floods, and pollution, a different funnel, often tied to time-bounded events.
Explore →Employment Law.
Reaching employees with viable claims, wrongful termination, discrimination, wage and hour, with targeted campaigns and content that build trust on a sensitive subject.
Explore →Lemon Law.
Connecting drivers stuck with defective vehicles to firms that can help, high-intent search capture and clear, reassuring pages that turn frustration into a qualified claim.
Explore →Where your next
case is decided.
When someone searches "personal injury lawyer near me," this page decides who they call. Four layers, four chances to be that firm. Here's exactly where we put you in each.
Local Services Ads
The very top of the page, charged per lead instead of per click, with the Google Screened badge that signals trust. We get your firm verified and bidding here first.
Search ads
The "Sponsored" slots. High-intent keywords, ruthless negative lists, and intake-built landing pages so the expensive click actually converts.
The Map 3-pack
The three local listings on the map. Won by your Google Business Profile, reviews, and proximity, the heart of our local SEO work.
Organic results
The earned listings below. Slower to build, but once you rank they keep producing cases without paying for every click.
Why legal is a
different game.
Marketing a law firm isn't like marketing anything else. The keywords are the most expensive on the internet, legal is the single priciest vertical in Google Ads, and in a major metro a click on "personal injury lawyer" can run well over $150. The reason is pure economics: a single contingency case can be worth tens or hundreds of thousands of dollars, so thousands of firms bid aggressively for the same searcher. Win or lose, the cost of being seen is brutal, which means every dollar has to be spent with discipline.
The rules are different too. Attorney advertising is governed by your state bar, with real limits on the claims you can make, the testimonials you can use, and how results can be described. Marketing that ignores those rules isn't just risky, it's an ethics problem. Everything has to perform and stay compliant.
And legal clients hire on trust, not on flash. Before anyone picks up the phone, they check: 87% research a lawyer on Google, 82% read online reviews first, and most won't even consider a firm rated under four stars. Reputation, reviews, and a credible online presence aren't extras, they're the deciding factor in who gets the call.
Then there's speed. Most legal clients contact only one attorney before deciding, and the majority will move on if no one responds within a day. The firm that shows up first, looks trustworthy, and responds fastest wins the case, often before competitors even know the client was searching. Get the channels, the message, and the intake right together, and the math finally works in your favor.
Class action and mass tort play by yet another set of rules. Instead of capturing local searchers one case at a time, the job is qualifying claimants at scale, often nationally and tied to a specific drug, device, defect, or event, with keywords that can run $250 to $1,000 or more per click and a funnel built to screen large volumes of potential plaintiffs against a filing deadline. It's marketing on a different axis, and the firms that win are the ones positioned to move the moment an opportunity opens.
Because a single case can be worth six figures, thousands of firms bid hard for the same searcher. Legal is the most expensive vertical in Google Ads.
It depends on practice area and market. Solo and small firms often start around $2,000 to $5,000/month; personal injury in a big metro needs more. We size it to your goals.
Yes. Your state bar regulates claims, disclaimers, and testimonials. We build campaigns and pages to stay compliant while still performing.
Cost per signed case, not cost per click. Tight targeting, a trustworthy presence, and fast intake beat raw spend every time.
The number that
actually matters.
A $150 click sounds insane until you do the math on a signed case. Drag the sliders to see why we optimize for cost per signed case, not cost per click.
Illustrative model, your real numbers depend on market, practice area, and intake. The point: an expensive click can still be wildly profitable when the case is worth $50,000 and the funnel converts. That's the math we manage to.
How we grow
your caseload.
Audit & case math.
We start with your numbers, practice areas, case values, current marketing, and intake, to find where the real opportunity is and what a profitable cost per signed case actually looks like for you.
Build the channels.
We stand up the right mix, search ads, Local Services Ads, SEO, and landing pages, built around your highest-value case types and kept compliant with your state bar's rules from day one.
Protect the budget.
Legal traffic is too expensive to waste. We layer in negative keywords, call tracking, and tight targeting so you're paying for qualified prospects, not the wrong clicks, the 20 to 40% most firms burn.
Measure & scale.
We track every lead, call, and signed case, then double down on what produces real cases and cut what doesn't. As cost per case drops, we scale the spend behind it.
Built for firms
like yours.
A few of the legal practices we've built and marketed for, across personal injury, trial, and plaintiff-side work.
A full-service firm given a digital presence and search footprint built to compete in a crowded market.
A trial practice positioned to win high-intent searches and turn them into qualified consultations.
A focused practice given a sharp, credible web foundation that earns trust on first impression.
Common
questions.
How much does it cost to run Google Ads for a law firm?
Legal is the single most expensive vertical in Google Ads, because one signed case can be worth so much. Cost per click varies enormously by practice area: personal injury runs roughly $150 to $500+ in competitive metros and mass tort even higher, while employment law sits around $25 to $90, criminal defense $15 to $70, and family or immigration lower. What matters isn't the click price but the math behind it, a contingency case worth six figures can justify an expensive click if the campaign converts. We build to cost per signed case, not cost per click, and use tight targeting and negative keywords so you're not paying for the 20 to 40% of wasted traffic most firms do.
What are Local Services Ads and Google Screened, and should my firm run them?
Local Services Ads (LSAs) are the listings at the very top of Google, above the regular search ads, with a "Google Screened" badge that requires a background and license check. Unlike search ads, they charge per lead rather than per click, and for legal that lead cost often runs $50 to $80, frequently cheaper than a single search-ad click, with higher conversion because the badge signals trust. For most firms the answer is yes: LSAs and search ads work best together, and if you aren't running LSAs you're leaving qualified calls on the table.
Should we invest in Google Ads, SEO, or both?
Most firms need both, because they do different jobs. Google Ads and Local Services Ads put you in front of someone the moment they search, fast, high-intent, and controllable, which matters when most legal clients contact only one attorney before deciding. SEO and a strong Google Business Profile build the durable, trusted presence clients check before they call: 87% research a lawyer on Google and 82% read reviews first. Ads capture demand now; SEO compounds over time. We usually run ads for immediate cases while building the organic foundation underneath.
Will you follow the bar's attorney advertising rules?
Yes. Legal advertising is regulated by your state bar, with rules covering claims, disclaimers, testimonials, and how results can be described, and the specifics vary by state. We build campaigns and pages to respect those rules, avoid prohibited or misleading claims, and include required disclaimers, and we work with your firm's compliance preferences. Marketing that wins cases but creates an ethics problem isn't worth it.
Can you guarantee a specific number of signed cases?
No, and any agency that guarantees a set number of cases is being dishonest, too much depends on your market, practice area, competition, and how fast your intake responds. What we can do is build campaigns engineered to produce qualified, high-intent leads at a sustainable cost per signed case, track every lead and call, and keep optimizing toward the cases that are actually worth your time. We're transparent about what's working and what isn't.
Do we keep our ad accounts and data if we leave?
Yes. Your Google Ads account, Local Services Ads, Business Profile, and all the performance data and history stay in your name and under your control, you keep them if we ever part ways. The campaign architecture and proprietary setup we build is ours and comes with us when an engagement ends, but you never lose the accounts or the data themselves.