Turn searches
into patients.
When someone needs a dentist, an eye doctor, a physical therapist, or in-home care for a parent, they don't ask around like they used to, they search, read the reviews, and book with whoever looks trustworthy and answers first. The practices that fill their schedules show up at the top, win the reviews, and make booking effortless. That's what we build.
Where the next
patient is won.
When someone searches "dentist near me," this page decides who they book. Four layers, four chances to be that practice. Here's exactly where we put you in each.
Local Services Ads
The very top of the page, charged per lead, with the Google Verified badge that means your license and background are checked. Available for many specialties, dentists, optometrists, primary care, chiropractors, dermatologists, and we get you verified and bidding here first.
Search ads
The "Sponsored" slots. High-intent terms like "dentist near me" and "[procedure] [city]," tight targeting within healthcare policy, and a fast, HIPAA-aware booking page so the click becomes an appointment.
The Map 3-pack
The three local listings on the map. Won by your Google Business Profile, reviews, and proximity, the heart of local SEO for a practice, and where most "near me" patients look first.
Organic results
The earned listings below. Slower to build, but once you rank they keep filling your schedule without paying for every click.
Why healthcare
plays by its own rules.
Marketing a practice isn't like marketing a product. When someone needs a dentist, an eye doctor, a physical therapist, or home care for an aging parent, they search, compare a handful of providers, read the reviews, and book with whoever earns their trust. 77% of patients now find their provider through online search, with more than 70,000 health-related searches happening every minute. Win that moment and you fill your schedule; miss it and the patient books with the practice that showed up instead.
Patients choose on trust, and they check before they call. 84% read online reviews before choosing a provider, 61% trust those reviews more than a recommendation from friends or family, and most won't consider a practice rated under four stars. Your Google Business Profile, your star rating, and the reviews patients read first do more to fill your chairs than any ad headline. Reputation isn't a side project, it's the deciding factor in who gets booked and who gets skipped.
The leak is almost always at the front desk. Patients say they're ready to book online, yet only about one in ten actually do, and at many practices only one in nine inquiries becomes a patient, lost to phone tag, missed calls, and slow follow-up. Patients contacted within five minutes are ten times more likely to convert, but the average response stretches into days. More leads won't help a practice that can't answer the phone, so we fix intake first, then turn up the demand.
And the economics reward patience. A click on "dentist near me" runs $12 to $45 depending on the market, and specialist procedure terms can top $200, but a single patient is worth $10,000 to $20,000 over the relationship, so what matters is cost per new patient against lifetime value, not the price of a click. Healthcare advertising also comes with real rules: HIPAA limits what you can track, and Google won't let you target patients by condition. We build campaigns that are compliant by design, and measure them against the only number that counts, the value of a patient who stays.
Yes. Healthcare advertising is allowed within Google's medical policies, you advertise services and treatments, not conditions or prescriptions, and a few categories need extra certification. We handle the compliance so your ads run instead of getting disapproved.
The listings at the very top of Google with a "Google Verified" badge, charged per lead instead of per click. Many specialties are eligible now, dentists, optometrists, primary care, chiropractors, dermatologists, after license and background verification.
Yes. We set up conversion tracking that keeps protected health information out of ad platforms, use compliant forms and call tracking, and never target by medical condition. Compliance is built in, not bolted on.
Usually leads inside one to two weeks, with meaningful optimization over 30 to 60 days. Urgent care and "open now" searches convert fastest; elective and specialist procedures take longer to compound.
What a patient
is really worth.
A $300 acquisition cost sounds steep until you do the math on a patient who stays for years. Drag the sliders to see why we optimize for cost per new patient against lifetime value.
Illustrative model, your real numbers depend on specialty, payer mix, and retention. The point: when a patient is worth thousands over the years, what you can afford to spend to earn one is far more than a single click. That's the math we manage to.
Find your
specialty.
Every specialty has its own patient, its own search, and its own economics, an emergency dental visit looks nothing like a year of in-home care. Pick yours.
Home Health Agencies.
Referral- and family-driven. We win "home health care near me," build the reviews families scrutinize before trusting you with a loved one, and keep you visible to the hospitals and physicians who send the referrals.
Explore →Physical Therapy.
Referral-light and search-driven. We capture "physical therapy near me" and back-and-neck-pain searches, win the local map pack, and make booking that first visit effortless, then turn it into a full plan of care.
Explore →Optometry.
High-volume and routine. We win "eye doctor near me" and "eye exam" searches with Local Services Ads, the map pack, and reviews, then fill the schedule with exams, contacts, and medical eye care that brings patients back every year.
Explore →Dental.
High-volume and trust-driven. We win "dentist near me" with Local Services Ads, the map pack, and the reviews that turn searchers into new patients, then keep the hygiene and high-value procedure chairs full.
Explore →How we fill
your schedule.
Audit & patient math.
We start with your numbers, specialties, payer mix, patient value, current marketing, and intake, to find the real opportunity and what a profitable cost per new patient actually looks like for you.
Build the channels.
We stand up the right mix: search ads within healthcare policy, Local Services Ads with the Google Verified badge, local SEO and your Google Business Profile, and fast, HIPAA-aware booking pages.
Win trust & reviews.
Patients decide on reputation. We optimize your Business Profile, build a steady, compliant flow of new reviews, and make sure you're the four-and-five-star practice patients book first.
Tighten intake & measure.
We set up compliant call tracking and fast-response routing so you stop leaking paid leads, then measure cost per new patient against lifetime value and scale the spend behind what fills chairs.
Built for practices
like yours.
The kind of healthcare practices we build and market for, across the specialties patients search for most.
A Local Services Ads and map-pack presence with a steady review engine, built to win "dentist near me" and keep the schedule full across hygiene and high-value procedures.
A search, reviews, and referral-visibility program built so families find you, trust what they read, and the hospitals and physicians who refer keep you top of mind.
Positioned to win "eye doctor near me," turn routine exam searches into booked appointments, and bring patients back year after year.
Common
questions.
Can medical and dental practices advertise on Google?
Yes, within Google's healthcare and medicines policies. The core rule is that you advertise your services and treatments, cleanings, consults, physical therapy, dermatology, not a patient's condition, and not prescription drugs. A few categories carry extra requirements: telemedicine, online pharmacy, and addiction treatment need LegitScript certification, and areas like cosmetic procedures, weight loss, and mental health have additional restrictions. The platforms also forbid targeting based on protected health characteristics, so you can't aim ads at "people with [condition]." Most practices that get disapproved aren't doing anything wrong, they just wrote ads or built landing pages that trip a policy. We set campaigns up to comply from the start so your ads actually run, then optimize them against new-patient economics instead of clicks.
What are Local Services Ads and the Google Verified badge, and is my specialty eligible?
Local Services Ads (LSAs) are the listings at the very top of Google, above the regular search ads, carrying a "Google Verified" badge that requires Google to verify your license, insurance, and background. They charge per lead instead of per click and convert well because the badge signals trust. Google has been steadily expanding LSA eligibility into healthcare, dentists, optometrists, primary care physicians, chiropractors, and dermatologists are among the eligible categories, with more added regularly. A dental practice might pay around $25 per LSA lead versus $50 to $70 per click on competitive dental keywords, so the economics are compelling where you qualify. Verification takes a few weeks and requires your license number and liability insurance. If your specialty isn't eligible yet, we run search ads, local SEO, and reviews in the meantime and add LSAs the moment your category opens up.
Is medical marketing HIPAA-compliant?
It has to be, and we build for it. HIPAA, along with the FTC's guidance on tracking technologies, limits what data can flow into advertising platforms, which is why standard analytics and pixel setups can quietly create exposure for a practice. We configure conversion tracking so that protected health information never reaches Google, Meta, or third-party tools, use intake forms and call tracking that handle patient data appropriately, and keep targeting away from anything tied to a medical condition. Booking and contact flows are set up to capture what you need to follow up without putting PHI where it doesn't belong. The goal is marketing that grows the practice and keeps you on the right side of both HIPAA and platform policy, compliance designed in from day one, not patched on after a problem.
How important are reviews and my Google Business Profile?
They're usually the deciding factor. Around 84% of patients read online reviews before choosing a new provider, most read at least six, and a striking 61% now trust those reviews more than a personal recommendation from friends or family, with the majority unwilling to consider a practice rated under four stars. Your Google Business Profile and reviews are also what win the Map 3-pack, the three local listings beside the map that dominate "near me" searches, decided largely by proximity, relevance, and review signals. Patients also notice whether you respond: most are more likely to choose a provider who replies to reviews, and trust rises when they see it. We optimize your Business Profile, build a steady, compliant flow of new reviews, manage responses professionally, and keep your information accurate everywhere, so you show up in the map pack and look like the obvious choice when a patient compares you to the practice next door.
How much should a practice budget for marketing?
It depends on specialty, market, and how aggressively you want to grow, but here are realistic ranges. A primary care or general dental practice typically needs around $3,000 to $8,000 a month in paid media to generate consistent new-patient volume; specialty practices in competitive procedure markets, dermatology, aesthetics, surgical, often run $5,000 to $15,000, and dense urban metros can push higher. Healthcare clicks aren't cheap: "dentist near me" runs $12 to $45 depending on the market, and high-value procedure terms can exceed $200. But the number that matters is cost per new patient measured against lifetime value, not the price of a click, when a patient is worth $10,000 to $20,000 over the relationship, a few hundred dollars to acquire one is a strong return. We size your budget to your patient economics and target volume, start where the data is cleanest, and scale spend as the cost per new patient proves out.
How do you measure success, and how long until we see new patients?
We measure the things that actually grow a practice: new patients booked, cost per new patient, and that number against patient lifetime value, not vanity metrics like impressions or raw clicks. Alongside it we watch review growth, map-pack visibility, and how much of your paid demand your front desk actually converts, because intake is where most practices leak. On timing, paid search and LSAs usually start producing leads within one to two weeks, with meaningful optimization over the first 30 to 60 days as the data builds. Urgent care and "open now" searches convert fastest; elective and specialist procedures have longer consideration cycles, so they compound over a few months. SEO and reviews take longer to mature but steadily lower your blended cost per patient over time. We typically run ads for immediate volume while building the organic and reputation foundation underneath, then shift the mix as your rankings and reviews strengthen.