One claim is a case.
Thousands is leverage.
Class actions, PAGA, mass torts and large-scale property-damage cases are won on volume and qualification, finding enough of the right claimants, fast, and proving each one belongs. That's an acquisition problem as much as a legal one, and it's exactly the part we build.
Different cases.
Different playbooks.
"Mass litigation" isn't one thing. Each type has its own legal framework and its own way of finding and qualifying claimants. Pick one to see how we approach it.
One representative plaintiff sues on behalf of a large group harmed the same way, so the win, and the spend, scale together.
A class has to be ascertainable and share a well-defined community of interest, common questions, typical claims, an adequate representative. Consumer classes in California usually ride on the Consumers Legal Remedies Act and the Unfair Competition Law.
Code Civ. Proc. §382Civ. Code §1750 (CLRA)Bus. & Prof. Code §17200 (UCL)
It comes down to reach and qualification: putting the matter in front of enough potential class members, then routing them through intake that confirms they actually fit the class definition.
Paid social and search at scale, claim-check landing pages built around the specific class, and tracking clean enough to show your cost per qualified class member, not per click.
An aggrieved employee stands in for the State to recover Labor Code penalties, and the 2024 reform rewrote who qualifies.
PAGA lets a worker pursue civil penalties on the State's behalf for Labor Code violations. The 2024 reform reshaped it: a plaintiff must now have personally suffered each violation they allege, penalties split 65% to the State and 35% to employees, and employers gained an expanded path to cure.
Lab. Code §2698–2699.8AB 2288 / SB 92 (2024)
The new standing rule changes intake. Your qualified plaintiff has to have personally experienced every violation in the notice, so the screening has to be sharper than "did something feel wrong at work."
We build campaigns and qualification flows that surface real, standing-eligible plaintiffs in specific industries and roles, and keep messaging inside what the rules allow.
Many individual cases over the same product or event, coordinated, but each plaintiff keeps their own claim and damages.
Unlike a class, mass torts aren't merged into one claim. They're coordinated, through a Judicial Council Coordination Proceeding in California or a federal MDL, while each plaintiff's injury and recovery stay individual. Common in pharmaceutical, medical-device and defective-product litigation.
JCCP (Cal.)Federal MDL
This is the most acquisition-intensive area in law. It runs on claimant volume across paid social, search and connected TV, paired with tight eligibility screening, injury, product, dates, exposure, before anyone reaches your team.
We build the front end and the intake infrastructure to handle thousands of inquiries without dropping the ones that qualify.
Claims that a company deceivedconsumers, on price, ingredients, "made in USA," health claims, or a deceptive checkout.
California gives consumers some of the most powerful tools in the country: the Unfair Competition Law, the False Advertising Law and the CLRA. Cases often turn on a specific product, a specific claim on the label, and a specific purchase window.
Bus. & Prof. Code §17200 (UCL)§17500 (FAL)Civ. Code §1750 (CLRA)
These are usually product- or brand-specific campaigns to reach the consumers who actually bought the thing, with messaging that informs without overstating the claim.
Precise audience targeting, landing pages built around one product and one purchase window, and intake that captures proof of purchase cleanly.
When a fire, flood, or contamination harms many property owners at once, often against a utility, manufacturer, or polluter.
Wildfire claims frequently turn on inverse condemnation and negligence against utilities. Contamination and toxic-tort matters, groundwater, chemicals, PFAS, and flood claims aggregate large numbers of affected residents, each with their own property and loss.
Inverse condemnationNegligenceToxic tort
Property-damage litigation is hyper-local and time-sensitive. Campaigns are geo-targeted to the affected footprint and launched fast, while the event is still front of mind for the people who lived through it.
We stand up event-specific campaigns quickly, with intake that captures property, location and damage detail at the scale these cases demand.
Volume is the easy part.
Qualification is the moat.
Anyone can buy clicks. Mass litigation is won by the firm that can generate claimants andfilter them, so your attorneys spend time on the inquiries that actually belong in the case, not the thousands that don't.
Acquisition at scale
Paid social, search and connected TV built to generate real claimant volume, with creative and targeting tuned to the specific product, event or class, not generic "were you injured" ads.
Qualification built in
Eligibility screening at the front door: dates, product, injury, location, employment, purchase. The unqualified get filtered before they ever reach your team; the qualified arrive with the detail you need.
Infrastructure that holds
Landing pages, forms and tracking that don't buckle under a launch spike, so a campaign that suddenly produces thousands of inquiries doesn't quietly lose half of them.
PAGA changed in 2024.
Intake has to change with it.
The reform under AB 2288 and SB 92 didn't just tweak penalties, it changed who can be a plaintiff. If your marketing and intake still run on the old assumptions, you're generating inquiries that can't carry the case.
Standing tightened
For notices on or after June 19, 2024, a plaintiff must have personally suffered each violation alleged, so intake has to screen for it, not just collect complaints.
Penalties re-split
Recovered penalties now run 65% to the State and 35% to aggrieved employees, up from the old 75/25, one of several changes to how cases get valued.
A real cure path
Smaller employers can now propose curing violations to the LWDA early in the process, which changes the calculus on which matters are worth pursuing.
Still settling
The LWDA issued proposed PAGA regulations in early 2026. We keep campaigns and qualification current as the rules continue to take shape.
This reflects the framework as we understand it and isn't legal advice, your firm sets the standing criteria and the claim language; we build the marketing and intake to match.
Scale, cleanly.
High-volume claimant marketing draws scrutiny. We build it to push hard and stay inside the lines.
No promises of recovery
No guaranteed outcomes, no implied dollar figures (Rule 7.1). Claimant ads inform people they may have a claim, they don't promise a payout, and any results carry the required disclaimers.
Advertising, not capping
Mass-tort lead generation is where firms get into trouble. We keep the work structured as advertising and clear of California's capper, runner and fee-splitting prohibitions (Bus. & Prof. Code §6151–6152; Rule 7.2).
Honest qualification
Screening questions describe the claim accurately. We don't coach inquiries into a case they don't fit, that's bad ethics and worse case-building.
Labeled and consented
Targeted solicitations are labeled as the rules require, and outreach by phone or text follows consent law, so a high-volume campaign doesn't create a second kind of liability.