High ticket changes
the math.
A single roof is a five-figure job. That one fact rewrites the whole marketing playbook, you can afford to compete for leads other contractors can't touch, as long as your close rate and follow-up are built to convert an expensive, considered decision.
Why roofers can
outbid everyone.
When a job is worth $14,000, the economics work differently than they do for a $300 repair. Move the sliders to see what your pipeline is worth, and how much you could afford to spend to win a lead.
A simple illustration, not a projection, the numbers are whatever you set them to. The point is structural: high job values mean you can profitably pay far more per lead than a low-ticket trade, which is exactly why the best roofers dominate the auctions everyone else avoids.
Two roofs,
two playbooks.
Roofing demand comes from two very different places, and they don't run on the same campaign. One is reactive and hyper-local; the other is patient and planned.
Storm & insurance
After hail or wind, demand spikes in a specific footprint and homeowners file claims. The work is fast, geo-targeted and tied to the insurance process. We stand up event-specific campaigns the moment a storm hits, with messaging built around inspections and the claims process, and the speed to book inspections before the storm-chasers do.
Retail replacement
Aging roofs, no storm, no insurance, just a homeowner who knows it's time. These are longer, more considered decisions where financing, warranties and curb appeal matter. We win them with steady high-intent search, financing-forward pages, and the reputation that makes a nervous buyer choose you for an expensive job.
And neither closes in five minutes.
Unlike a burst pipe, a roof is a deliberate purchase, inspection, quote, sometimes an insurance approval, often financing. Speed still matters to book the inspection, but the close is a process, so retargeting, follow-up and reviews carry far more weight here than in any other trade. We build for the whole arc, not just the first click.
The roofing
stack.
High-intent search & LSA
"Roof replacement," "roof leak repair," "roofer near me," plus Local Services Ads, the high-intent layer that captures homeowners actively looking, with budget your job values can easily support.
Storm-response campaigns
Geo-targeted paid social and search spun up fast after a storm, reaching affected neighborhoods while the damage is fresh and the claims window is open.
Local SEO, reviews & reputation
Map-pack visibility and a wall of reviews, the trust signals that decide who a homeowner lets onto their roof for a five-figure job. This is where reputation compounds.
Retargeting & financing-forward pages
Because roofs are considered purchases, we keep you in front of leads through a long decision and lead with the financing and warranty messaging that closes expensive jobs.
High stakes,
clean claims.
Storm and insurance work is a compliance minefield. Offering to waive or absorb a homeowner's insurance deductible is illegal, and so is manufacturing damage or urgency, we keep your storm and claims messaging firmly on the right side of the law.
California requires your CSLB license number in advertising, and the Google Guaranteed badge depends on your license, insurance and background checks staying current. We keep both in good standing.
And because reviews carry so much weight on a five-figure decision, we build review generation that's aggressive about volume and clean about FTC authenticity rules, no fakes, no undisclosed incentives.